#HateFreeYEG is a new grassroots community initiative to work towards eradicating Edmonton of hate and racism. The initiative launched on September 30, and I was asked to speak at the launch as a community organizer about how we can eliminate hate, as well as my own experiences with anti-Semitism. Here is a video of my talk, as well as my notes.
I was invited as a guest speaker for the first annual student conference for the International Day for the Elimination of Racial Discrimination on March 21 at Balwin School (Belvedere School also participated). The event was organized by Chris Nielsen, MLA Edmonton-Decore. Below is my speech, which was geared to the grades 5-8 age group.
It’s not often that I get to talk to people your age. Usually it’s old people like me. But I am so happy to have this opportunity.
Something I find really exciting is how young people have a chance to make a difference. You have the chance to make a difference in other people’s lives. If you want to change the world, you need to start with the world around you.
I am an activist who believes in peaceful and non-violent ways of protesting. I have been interested in issues like human rights and peace since I was as young as you are. I never liked it when someone was treated unfairly or was bullied. I was bullied when I was a child. So, I don’t like to see other people hurting because it reminds me of how I felt when other people treated me badly.
Sometimes I was lucky and had a friend who would help me when someone was making fun of me. If you see someone being bullied, you can be that friend. Even when we become adults, we still have to look out for each other, because adults can be mean to each other too, and we need to stand up and say when someone’s behaviour is wrong.
I eventually wanted to get involved with organizations that had values I have, and work for social justice and human rights. I got on the Internet and searched until I found local groups to connect with. I was an adult when I did this – we didn’t have the Internet when I was a kid. We didn’t have phones that could take pictures and send emails and play movies. The phones just made phone calls. Yeah, kind of boring. You’re very fortunate that you have a lot of resources literally your fingertips and you can stay informed about what’s going on in the world almost any time. Social media like Facebook and Twitter make it easy to support an idea by sharing and liking. In the activist community, we call that “clicktivism.” It’s great because it is easy and helps people feel involved, like they are doing something important. But it is also important to be active in real life and take part in things with people face to face. And that begins with getting to know each other.
When I was in elementary school, I was the only Jewish kid in my class. It made me feel like an outsider. In grade one, my father (who is now a retired university professor) would visit our classroom a few times a year to explain Jewish customs and traditions, usually around the time of a Jewish holidays like Chanukah in winter or Passover in the spring. Those visits were really important because for most of the other kids in the class, I was the first Jewish person they had ever met and it gave them the opportunity to ask questions about why I celebrated different holidays or couldn’t eat certain kinds of foods.
I was always very shy. In high school, I hung out in the computer lab a lot and became good friends with the other people who hung out there too. One person was also friends with my older brother, and we’re still friends now. He told me that when he was growing up, he used to use the word “Jew” in a very bad way – to mean that someone was cheap with money. But in the social circle he was in, that was considered perfectly fine. He didn’t know that was a anti-Semitic thing to say. He also didn’t know any Jewish people. Then he met my brother, and then me, and suddenly “Jew” had a face and a name. And he realized that you can’t call people that, because it’s wrong. When you get to know people from other cultures and religions, it can open your eyes to just how much racism and anti-Semitism there is out there. Many people simply don’t know any better until they are corrected and they learn.
One of my jobs is editing a community newspaper in the Boyle Street and McCauley neighbourhoods. Much like here, the neighbourhoods are very multicultural. Children who grow up in neighbourhoods like this are very lucky because you get to know people from different backgrounds, and this will help you throughout life as you meet and interact with others in school, work, or wherever you may go. I mentioned earlier that I was the only Jewish kid in my elementary school class. Otherwise, most of the kids in that same class were white. I remember at one point we had a new student who was Lebanese. Sometimes he was made fun of because of the colour of his skin, I am thankful we had a teacher who put a stop to this right away. Racism had no place in her classroom. And I have never forgotten how she dealt with that situation.
We need to treat everyone with respect, dignity, and kindness. It is wrong to make fun of someone for any reason. I mentioned earlier that I was bullied a lot as a child. People made fun of all sorts of things about me: the way I walked, the way I talked, how I dressed, the music I listened to. I had really bad skin when I was a teenager and they made of that – something I had absolutely no control over. I felt terrible all the time, but I refused to change who I was to try to get other people to like me. I think what I went through is a reason I became an activist because I don’t like to see people treated unfairly, because of their religion, the colour of their skin, who they love, differing mental or physical abilities, or any reason. We are all unique, beautiful people and we deserve to be accepted for who we are.
But even when we become adults, we still make mistakes. Nobody is perfect or acts perfectly all the time. We say or do things that hurt other people’s feelings. The important thing is to be strong enough to apologize and learn and grow from the situation. Sometimes the other person may not want to hear an apology or talk about it, and that is their choice and you have to respect that too. Reconciliation cannot be forced. But as long as you are open to it, then you’re on the right path.
In my faith tradition, which is Judaism, we have a value that in Hebrew called tikkun olam, which translates to healing or repairing the world. I want to make the world a better place, and I want to show others how to make the world a better place – that’s you. And then, on your life journeys, even while you are still learning, you can teach others as well by how you treat each other and making a decision that you’re always going to try to do your best in every situation.
I was invited to speak at the International Women’s Day Celebration organized by Chris Nielsen, MLA Edmonton-Decore, on March 9. I was asked to speak about my activism in the context of the Edmonton Women’s March. Here is my speech.
Thank you to Chris Nielsen for inviting me to speak today, and I would like to acknowledge that we are on Treaty 6 territory.
I was hanging out with a friend in November of 2016, when she mentioned that there was going to be a Women’s March on Washington the day after the inauguration, and asked if there was going to be any sort of action here in Edmonton. At the time I had not heard of anything, but went online and found that yes, in fact there were women organizing “sister marches” in cities throughout Canada and throughout the world, and I was connected with the women who were organizing here in the city. Together, we planned the Edmonton Women’s March and on January 21, 2017 4000 people showed up at the Alberta Legislature to proclaim that Women’s Rights are Human Rights.
One of the other organizers, Alison Poste, and I decided that we wanted to continue organizing as a grassroots team, and so we have been doing that under the banner of the March On Edmonton Collective. Most recently, we organized an anniversary event of the Women’s March, which had 1000 people come out again to the Legislature on January 20.
As someone who has been an activist for much of my adult life, I have been drawn to issues such as peace, social justice, human rights, Indigenous rights, the environment, and, of course, women’s rights. I think in some ways, many of these issues are interconnected. There is a saying in activist circles that if one person or group is oppressed, then we are all oppressed. I believe there is truth to that. And certainly, women have been at the forefront of social justice struggles throughout history.
Yet when it came to the Edmonton Women’s March, especially the first time around, we got a lot of questions about why we were going ahead with a march. After all, the Women’s March on Washington was directly in response to the election of #45. What did this have to do with us up here in Canada, in Alberta, or in Edmonton?
I responded then, and continue to now, that we have uniquely Canadian, Albertan, and Edmontonian reasons to march. In many ways, the election of #45 emboldened people who hold intolerant, racist, and sexist beliefs to feel free to spew their venom. We wanted to fight back against a trickle-up effect here in Alberta. We are seeking to raise the level of public discourse in our province, where women in politics and other aspects of public life are free from verbal abuse, harassment, and bullying. We are raising awareness and support for survivors of gender-based violence, as well as the issue of Missing and Murdered Indigenous Women and Girls. And, of course, there is the issue of pay equity in the workplace, as Alberta is the only province in Canada that does not have equal pay legislation. These are all ongoing, important, local issues.
In the year since the first Women’s March, gender-based violence and harassment has come to the forefront in the news and social media. #MeToo has actually been around since 2006 – the term was created by an American activist named Tarana Burke. But suddenly, in the last year, it’s everywhere.I strongly believe that the #MeToo and #TimesUp movement has become so prominent because women feel more empowered to speak up directly because of the Women’s March movement.
The Women’s March was the largest global protest in history, and we are seeing the ongoing effects of that. Women’s voices matter, and now that we have the ability to speak out and support each other through social media, the ability to organize and mobilize is easier than ever. The challenge now is to move beyond the hashtag and into concrete action.
What does that look like? Sexual assault centres are understaffed and underfunded. People who are seeking help often have to wait weeks or even months before they can speak to a counsellor. Private counselling services can be too expensive to access for many. We also have to acknowledge and deal with institutionalized racism that is endemic in our society. Women of colour and Indigenous women are far more likely to be victims of violence. Shelters that protect women and children need more support, as always.
We also need to see more women represented in public places. When it comes to public art, sculptures, monuments, murals, and even place names, women are woefully under-represented. Where women are depicted, it is often a fictional woman in a stereotypical role or presented in an unrealistic way (such as in terms of their body poses and proportions). Completing the Story is a grassroots initiative that started here in Edmonton and seeks to increase and improve the visual representation of women in public spaces. As a social media campaign, using the hashtag #CompletingTheStory, we point out examples of both good and bad representation, or where it is lacking, in Edmonton and throughout Canada. This is important because when a group is not visible, or not as visible as it should be, it is easier to marginalize that group. Representation matters. Girls need to learn from an early age that they can be and do anything.
And there is much to be hopeful for. Progress is happening. I applaud the government for its legislation clearing the way for renters to break leases in order to flee violence. The announcement this week of more funding for sexual assault centres is amazing and will have such a positive impact. I am encouraged when I see a provincial caucus and cabinet with gender parity, that this will inspire women to run for office or get involved with public life in other ways, such as government boards.
The fact that so many people came out to the Women’s March in 2017 and again in 2018 – crowds which included many people who don’t normally attend protests and rallies, and including not just women, but also men and boys – means that we’re dealing with issues that resonate with a lot of people from all walks of life. This is why we continue to proclaim that Women’s Rights Are Human Rights – because when it comes down to it, the issues that we are dealing with are all parts of working towards a safe, equitable society for everyone.
March 8 was International Women’s Day, as well as the date for the fifth annual #girlbossYEG event organized by InterVivos, a non-profit organization that seeks to mentor young professionals in Edmonton. I was one of 10 panelists who went from table to table (in increments of 10 minutes) at the new London Villas Hub in McCauley to talk about the topic of how to achieve gender equality in the workplace. This is a very timely topic, especially in light of the #MeToo and #TimesUp movements where women are speaking out about harassment.
I would start at each table with a brief introduction of myself as one of the co-organizers of Edmonton’s Women’s March as well as a freelance communications professional and digital content strategist. As a result, my workplace is not a traditional office as I am meeting clients and working out of various locations. Most of the issues I have had with workplace harassment involves online bullying – including troll attacks on the March On Edmonton Collective’s Facebook event page leading up to the Women’s Anniversary March on January 10 of this year.
Since I don’t work in a traditional office setting, I am only making a personal statement that a healthy workplace is one with open communication. We need to be open to having difficult, sometimes uncomfortable conversations about boundaries, respect, harassment, and other gender issues, whether they happen organically between workers over lunch breaks or going out after work, or the HR department organizing something. I realize that this is an ideal situation and that not all corporate cultures function like this.
The following is a point-by-point summary of responses to some of the questions I was asked in the discussions.
- Don’t amplify the trolls. They are not there for an honest debate – they want to tie up your energy and wear you down.
- Freedom of speech does not mean freedom from consequences. You have the right to delete materials and block people acting inappropriately on your social media.
- Mantra when it comes to trolls on social media: Block – Delete – Report – Repeat
- Your personal space extends to your social media accounts.
- If someone came to your home and started behaving inappropriately you would ask them to leave. Your social media accounts = your house, your rules.
- Self-care is important when it comes to staying revitalized and not burning out.
- My activism informs my art because social issues inspire me.
- Harassment in the activism community happens in-person as well, because sometimes you get people coming to meetings and events who may not be as enlightened as we would hope (for example, older men preying on younger women).
- Being open to having difficult conversations can also include having boundaries within them, and being allowed not to talk about something if one is uncomfortable or not ready.
This wasn’t my first time taking part in an InterVivos event. A few years ago I took part in a panel discussion with a similar format called Citizen Edmonton, to talk about how young professionals can get more engaged with their communities.
March On Canada was invited to give a workshop on grassroots, cross-country organizing at the 2018 NDP Federal Convention in Ottawa. I recorded a video that was included in the presentation, about organizing the women’s march in Edmonton in 2017 and 2018, as well as Completing the Story, a partner campaign of March On.
Hi everyone. I hope you are enjoying the presentation from Sam and Bianca! I wish I could be there with you. My name is Paula Kirman, and I am an NDP member from Edmonton Centre. I am also one of the grassroots organizers locally with March On.
4000 people outside the Alberta Legislature on a cold January day in Edmonton. It was a sight that was overwhelming and unforgettable. There was an energy in the air that was palpable, and many of the people in the crowd had never been to a such a gathering before.
We were there to proclaim that Women’s Rights Are Human Rights, and that we had reasons to gather that were specifically Albertan: to raise the level of public discourse and stop the bullying of women in political office and public life. To support survivors of gender-based violence and the families of Missing and Murdered Indigenous Women and Girls. And, to continue the struggle for equal pay in the workforce. Since January 21, 2017, the March On Edmonton Collective has continued to be active in amplifying the voices of women and other marginalized groups through our social media, our presence at events, and our continued organizing.
For me personally, I have had the opportunity to lead workshops and mentor others, as well as speak to a variety of groups about grassroots activism and the importance of making our voices be heard. I am also very involved with Completing the Story which March On Canada took on as a campaign. Completing the Story seeks to increase and improve the visual representation of women in public spaces – things like public art, statues, monuments, murals, and place names. This is important because representation matters. Lack of visibility leads to marginalization. Girls need to learn from an early age that they can be and do anything.
On a local level we are also gearing up for International Women’s Day, to be a presence at several events as participants and speakers. And we are currently organizing a #MeToo rally to support survivors and look at ways to go beyond the hashtag.
March On Canada organized anniversary events in cities throughout the country on January 20, 2018. In Edmonton, 1000 people came out on another very cold day. March On is continuing to keep women’s rights at the forefront by raising awareness and initiating important discussions about what a safe and equitable society should look like, and how we can all work towards those goals.
Thank you very much. Enjoy the rest of the presentation. March On!
On February 2, 2018, I presented this workshop as part of the University of Alberta’s International Week.
Documenting Activism: A Practical Guide for Organizers
Overview of Me and My Work
How and why I started doing this
I showed up to my first peace rally in September of 2005 and asked permission to take photos. I just thought it might be an interesting thing to do. I posted the photos later on, on a blog I had, and the reaction to them online was so huge, the server crashed. I realized that I might be on to something – that no one at that point was documenting the local activist scene and that there was a demand for it – a desire to see photos from events afterwards. I got a better website with more server space, and began to hone my skills in photography and social media, and a short time later, videography. I document through photography and videos, and share my work using social media.
Why documentation is important
The importance of documentation has several facets. First of all, it is capturing history, perhaps a part of Edmonton’s history that is not and has not been widely examined. It keeps a record of what happened, when, and why. It creates something tangible that can be shared with others, both locally and elsewhere, and perhaps even help to form connections between organizations and individuals. I also view what I do as having an artistic element to it – art and activism are very closely connected in my beliefs, as both communicate messages in visual ways. Also, documenting visually, unless someone intentionally sets about using Photoshop or some other program in nefarious ways, are ways of presenting the truth of what happens. For example, I videoed Jane Fonda’s talk last year during a panel discussion on pipelines. A number of people expressed their dismay to local media that a celebrity should come up here and be disrespectful, and were basically criticizing what she said, without actually listening to what she said. I gave them that opportunity.
What I use
I use YouTube and Flickr for videos and photos, respectively. I find them both intuitive to use and make my work easy to share. I post my work, then share it on Twitter and Facebook. The sharing/retweeting capacities of these social media platforms help spread my work to a wide number of people in a relatively short period of time. I have been using Instagram more and more, because I like how it enables someone to take a photo then send it out to a number of social media platforms at once. For blogging and simple websites, I really like WordPress because it is so intuitive, but I have also used Blogger.
There have been conversations about the efficacy of the use of social media when it comes to activism. There is agreement about it being a great way to get messages out, but also it’s important to be cautious: such as, not accepting any and all friend requests, being careful about sharing personal information, and issues of privacy and permission (photographing people in public places taking part in public events in fair game in Canada (mostly – laws are different in Quebec), but there may be times when it would be appropriate to ask permission. Also, photographing the police is fine as long as you’re not interfering with their ability to do their work. Laws can be different in different parts of the world – be sure to research and know before you whip out a camera at a protest somewhere else, to avoid getting into legal trouble.). And there have been conversations about the subject matter itself, discussing different sides of the issues, which is really what we want to do: foster discussion about issues concerning conflict and human rights.
Concrete examples of my work and its impact
a) In June of 2015 Justin Trudeau (before he was Prime Minister) was in Edmonton to help launch the campaign of Amarjeet Sohi, who was running for MP as a Liberal in Edmonton-Mill Woods (he was subsequently elected). The Edmonton Coalition Against War and Racism (ECAWAR for short), of which I am a part, was organizing a series of pickets against Bill C-51, which the Liberals voted in favour of, with the promise that if elected, they would revise some of the more problematic parts of the bill (we’re still waiting for this to happen). All of the media was inside the banquet hall – except me. I was filming the protest. All of a sudden, I heard a lot of screaming coming from behind me, and I turned around, and there was Justin Trudeau himself. He engaged in an argument with Peggy Morton, and ECAWAR organizer, and I got the whole thing on video and it went viral across the country – I was doing interviews about it with media outlets, and that video is still doing well. This experience really hit home to me the importance of what I was doing – no one else captured this moment – and also how a large part of doing this job I am doing is simply showing up and being in the right place at the right time.
b) I was a co-organizer of the Women’s March on Washington – Edmonton Solidarity Event on January 21, 2017. If anything shows the power of social media, it is this. Combined with the international media coverage the sister marches were getting (the main march was in Washington, of course), our event page, Twitter, and Instagram went viral. Documenting this was also important to us, so I was doing triple duty as an emcee, videographer, and photographer (we did have an official photographer as well). We saw the numbers on Facebook getting bigger and bigger up until the day itself, when over 4000 people packed the north side of the Legislature grounds. I and one of the other co-organizers, decided to try to keep the momentum created by the march going and are using social media on Facebook page, Twitter and Instagram (@wmwyeg), and a website (wmwyeg.org).
How documentation impacts the community
Documentation, the way that I do it, gives every day citizens a voice and a platform they may not otherwise have had. Mainstream media often does not cover progressive and activist events at great length, if at all. I am putting up entire speeches or at least more than just 30-second soundbites. This also impacts the community in that it creates resources for future actions and the ability to start dialogues on the different issues presented.
Documentation: The Practical Stuff
To have a historical record.
To protect yourself/colleagues by having recorded details that the memory may otherwise lose.
To share your movement and experiences online and connect with like-minded groups/individuals and grow beyond your borders.
Helps build grassroots community locally and beyond through the sharing of resources.
Helps attract others to the movement by presenting who you are and what you do. Pictures (and videos) speak volumes beyond just written descriptions (but writing is important too, as we will discuss later).
Be the media: cover important gaps in coverage. Citizen journalism is a “thing” – there are unprecedented opportunities in today’s world for our voices to be heard.
For yourself: just like there are those people who always take pictures at family gatherings, events and protests can make important memories for us as well.
Can be an issue of access/privilege (equipment – you need a camera, and ideally you need a computer).
However, one does not need a fancy camera – a smartphone/tablet can suffice. Technology has come a long way.
Most phones can also take video, most cameras (DSLR and point-and-shoot) can take video, and some video cameras can also take decent stills.
Benefit of the above: items can be shared immediately via data or wifi (be careful about eating up your data plan). You can even edit in your phone or tablet now with apps.
Instagram & Flickr, Facebook & Twitter, YouTube – all places to post immediately. Don’t forget to tag and add hashtags. Tags are like keywords; hashtags use the # symbol and also work as keywords that can be clicked on to be taken to materials using that same term. Eg. #yeg in Twitter for Edmonton-related posts.
Photos should tell a story. Include backdrops, crowds. Don’t always focus in on individuals without context or else you end up with photos that look like they could have been taken anywhere. Eg. Festival photo of family on grass that could have been taken anywhere.
No issues in Canada taking photos and videos at, and posting photos from, public gatherings on public space (the rules are different in Quebec). However, respect it if a colleague does not want his/her photo taken and posted. Could be a job-related issue, family issue etc. Or, maybe they just don’t like their picture being taken. Legal issues vs. moral/ethical issues in this case err on the side of caution.
Children: if singled out in a photo, always a good idea to get permission from parents/guardians. Again, morality/ethics should take precedence over legality.
In Canada, police/law enforcement can be photographed. They, nor anyone else, have the right to tell you to delete photos. Just don’t get in the way of them doing their job. Again, there might be some difference on this in Quebec. Always check the rules of where you are first, if you are travelling to document something.
I’m not a lawyer – my information comes from my experience and what I believe to be true, but don’t take anything I have said here as legal advice.
Editing: I try to shoot in a way that would require minimal editing, if at all, afterwards. Depends what you are trying to do. Documentation, to me, means being true to what I see, so I don’t want to change or enhance it much. You can crop and make some adjustments right in your phone. Most computer operating systems come with a basic photo editor (as well as a video editor).
Captures the moments, describes them, another way of sharing information.
Blogs: WordPress, Blogger. WordPress is better for making full-fledged websites. If you just want a plain blog, Blogger might be more intuitive to use for some.
Facebook posts: keep succinct, add hashtags (a more recent development on FB)
You don’t have to be an English major or wonderful writer.
Be descriptive, be succinct.
Letters to the Editor at newspapers – don’t be surprised if you don’t get published or it gets edited way down. Keep as short as possible – increases chances of getting printed.
Contributions to activist websites. Usually are hungry for submissions because they can’t pay.
Work as a team; have someone edit your work.
Be careful what you write: “say it and forget it, write it and regret it.” Nothing ever really permanently vanishes from the Internet (eg. Deborah Drever). You don’t want something coming back at you down the road.
Published work online usually has a unique link that can be shared on social media.
Seems like common sense: make sure batteries in phone and cameras are charged.
Carry charger and battery packs for phones.
Some camera batteries are proprietary; have a spare (if economical) and/or make sure it is charged in advance.
Lots of hashtags
Settings to share on other social media like FB and Twitter
- But whenever possible try to post separately on Twitter because when you auto-send from Instagram, it creates another link the user has to open. And sometimes people won’t.
Don’t tag people who are not in photos. Pet peeve of many; good way to get de-friended.
Respect it when people don’t want to be tagged. Easier now that people can remove tags themselves.
Same as the above with regard to descriptions, keywords, sharing, adding people (the equivalent of tagging).
Have someone else edit your work
Share links to your work on social media
On November 18, I presented a professional development talk for artists on the topic of “Social Media for Beginners.” It was organized by Visual Arts Alberta/CARFAC and was held in Stony Plain at the Multicultural Heritage Centre. We covered a lot of information and I was asked to post my notes and video so that the participants could review what they had learned. The video is about an hour long – for some reason it stopped recording during the second part of my talk/first part of the Q&A, but most of the presentation is there.
Short Biographical Introduction
I am a freelance writer, photographer, and videographer who has also been working as a social media consultant for the past decade or so. I became interested in social media especially after starting to document Edmonton’s activist scene visually, and using social media as a platform to share my photos and videos. Some of you may be familiar with VAAA’s exhibit Art + Activism in 2016, which featured a number of my photos. Over the years, I have learned a lot about the use of social media for community organizing, for marketing, and for communications in general.
Why market using social media/online?
- Broader audience
- Audience is often self-selecting – reaching people who are truly interested in your work.
- Can sometimes be a younger, more savvy audience.
- Relevance – using social media today is like having a website was 10 years ago. It is essential to present yourself as active in your art.
Specific Media/Online Platforms and their Benefits & Pitfalls (Facebook, Twitter, Instagram, Flickr/photo sharing sites, Blogs)
- DO use hashtags – makes posts searchable
- DON’T tag people in pictures they do not appear in. Good way to get de-friended. There are other ways to get people’s attention.
- DO make a page for your art. Pages are always public. This way you don’t have to make things on your personal page public and have security concerns about strangers trolling your profile. Use your logo (if you have one) as your profile pictures. Use a compelling cover photo, such as one of your best pieces.
- 1-2 posts per day, spread out by 1/2 to 1 hour (they can be pre-set to roll out at specific times).
- Multimedia posts get better audience engagement. Add photos and videos whenever possible.
- Hashtags are key. Otherwise you get lost in the noise.
- Pictures no longer take away from the 140 characters, so post.
- Engage – don’t just advertise
- 3-5 tweets per day, maximum, on average. Space them out. They can be scheduled in advance.
- Optimum tweeting time during business hours Mon.-Fri.
- Between 5-8 p.m. people are coming home from work, occupied with getting fed, etc.
- If you are going to post a lot, Twitter is the place to do it, like live-tweeting events.
- Be descriptive – you have the room.
- Hashtags. Hashtags. Hashtags.
- Can be connected to Twitter and other social media platform for cross-posting ease.
- 2-4 posts per day, spread out timewise.
- Algorithm is such that fewer posts over a longer period do better.
Hootsuite allow you to cross-post between multiple social media platforms, making individual posts for each. This is ideal as it lets you work from your desktop (or phone) and write up your posts at once, instead of having to visit each platform individually, including all of your hashtags. You can time posts, and have your Instagram posts sent to your phone to post (Instagram only works on phones, not iPads or laptops). The only drawback is you can’t tag people in Tweets. There is a small fee to use it professionally and have up to 10 social profiles.
There are ways to “push” posts between platforms. You can set your Facebook statuses to also Tweet, and Instagram posts to appear on FB and Twitter. However: for key posts, post separately between your different platforms. FB, Twitter, and Instagram can have different audiences. Post “pushes” create links in Twitter that someone has to choose to click through on Someone may not click through on an Instagram link that appears in a tweet – and the photo does not otherwise appear – but they may notice a tweet with an actual photo in it.
The least “personal” of all social media sites, but it gives you an extra presence online and it is considered highly professional to have one. Good way to make professional connections.
Flickr/Photo Sharing Sites
- Good way to upload and keep images organized in albums
- Ideal for photographers
- Almost can work like a virtual storage backup system without depending on the Cloud
WordPress – most intuitive, free. Allows you to set up a blog and a website at the same time. Easy to upload media and make galleries of images.
Blogger – was the go-to site before WordPress, still used
Tumblr – can be used like a photo blog; used more by the younger, hipster set, mostly images and memes
Social Media Marketing Best Practices (Including writing and photography tips for posts)
- Reserve your user name, even if you are not going to use that platform immediately. You’re protecting your brand. (eg. Boyle McCauley News – we wanted on Instagram @bmcnews to match our Twitter and FB but it was already taken by the time we registered).
- Put your best efforts forward – you can take good photos with an iPhone of visual art. Make sure the lighting is good, the images are straight, and never hesitate to edit your work afterwards. If your goal is to sell your work, then you want to post something that is sellable.
- At the same time, you might want to also show other sides of your work – maybe shots of you working in your studio, images hanging in a gallery – variety builds engagement.
- Interactions also builds engagement. Don’t just post with a sales pitch – get into conversations. Take part. This helps you get known in an online community.
- If you’re not a naturally good writer, don’t worry. Keep your sentences short. Use spellcheck. You can write posts in a word processing program first and then copy/paste them into Facebook or Twitter.
- Connect your website with your social media – include links to your social media from your website. WordPress makes this easy with social media “plug ins.”
- Always try to include a link to your website from your social media posts. The goal is to get traffic to see your work, and sell your work, and promote your work for shows.
Copyright Issues and Protecting Your Work
Read the fine print: some platforms, when you post on them, make a claim to “own” your work. That they can use it for their own marketing purposes. The chances this would happen are slim, but if it’s real and it bothers you, then there are ways around that. Watermark your visual images – this is also a way to deter others from downloading them and re-posting them without credit. There can be opt-outs too, like with Facebook, you can opt out of having your image used in ads.
Make sure you know the copyright options – for example, on Flickr you can have your images be All Rights Reserved, or you can set them for Creative Commons where they can be used for non-profit purposes.
In my opinion, the benefits of marketing on social media outweigh the drawbacks.